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Category: Psychology

Fewer Options. More Sales.

Anyone who has ever gone to the grocery store knows this scenario well: you turn the corner of the breakfast foods aisle and find yourself confronted with hundreds of different […] Continue Reading

What Chocolate and Prune Juice Can Teach Us About Shopping for Health Insurance.

In a 2004 study, researchers assigned participants to consume a snack – either chocolate or prune juice. Half of the participants consumed the snack immediately, while the others had to […] Continue Reading

Getting Less by Expecting More: “Multitasking” Behaviors Are Stifling Call Center Agents

Multitasking has been under scientific scrutiny since the 1960’s. Diverse and web-centric channels for work and play have questioned the brain’s ability to do more than one thing at a […] Continue Reading

Write Your Marketing Communications for Kids (Not Grownups)

Anyone who has spent time around kids knows that the incessant “Why” query is applied to just about everything. But asking “Why” isn’t just a way to annoy adults. It’s […] Continue Reading

Happy Valentine’s Day!

Honoring Valentine’s Day is our chance to say how much we ❤ and appreciate our clients, colleagues and friends. We are not alone. With people in the U.S. spending some […] Continue Reading

Are We Still ‘Mad Men’ at Work? Skill, Stress & The Modern Office

“Mad Men” came to a close last May but we still find ourselves referencing the series whenever we think about business life in the days of yore. The show had a […] Continue Reading

What Tetris Teaches About Breaking Through Procrastination

There are a number of creations from the 1980s that we would prefer to keep locked in the antiquity closet (shoulder pads and side ponytails come to mind). But our […] Continue Reading