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Category: Health Insurance

Fewer Options. More Sales.

Anyone who has ever gone to the grocery store knows this scenario well: you turn the corner of the breakfast foods aisle and find yourself confronted with hundreds of different […] Continue Reading

Is it Time to Blow Up Your Sales Plans? Leveraging an 11th Hour Course Correction.

If you run a sales operation, you know and love the challenge of devising plans to achieve a business goal in the midst of numerous competing factors. While some people […] Continue Reading

What Chocolate and Prune Juice Can Teach Us About Shopping for Health Insurance.

In a 2004 study, researchers assigned participants to consume a snack – either chocolate or prune juice. Half of the participants consumed the snack immediately, while the others had to […] Continue Reading

Write Your Marketing Communications for Kids (Not Grownups)

Anyone who has spent time around kids knows that the incessant “Why” query is applied to just about everything. But asking “Why” isn’t just a way to annoy adults. It’s […] Continue Reading

Happy Valentine’s Day!

Honoring Valentine’s Day is our chance to say how much we ❤ and appreciate our clients, colleagues and friends. We are not alone. With people in the U.S. spending some […] Continue Reading

Use Procrastination to Your (Sales) Benefit

It was during the busy holiday season when we were working with a healthcare client. After a long day at the vendor’s site, Sharon (our Principal) was daydreaming on the drive [...] Continue Reading

PACE Conference 2015

Todd Muscatello, Sharon Roberts and Lisa Fiondella at PACE conference in Atlanta. SBR never turns down a chance to talk about one of our favorite topics: the intersection of sales and [...] Continue Reading

Embrace Rejection!

Ask any salesperson and one of their biggest fears is being rejected. In fact, cast a wider net and many people fear rejection in other areas: Asking a girl on a [...] Continue Reading