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Category: Ethnography

How to Ensure Your Next Project Will Be a Resounding Success: the Career of SBR’s Principal and What She Learned Along the Way

In conversation with Sharon Roberts, it is easy to be captivated by her story. The trajectory of her professional life and the impact made by each stop on her journey […] Continue Reading

Is it Time to Blow Up Your Sales Plans? Leveraging an 11th Hour Course Correction.

If you run a sales operation, you know and love the challenge of devising plans to achieve a business goal in the midst of numerous competing factors. While some people […] Continue Reading

HBO’s Silicon Valley Gives an Invaluable Reminder: Get Outside the Company Bubble and Talk to Real People.

All summer we’ve been geeking out on the latest season of HBO’s Silicon Valley. This week’s episode highlights a challenge companies face when looking to simplify their products, sales, and […] Continue Reading

Getting Less by Expecting More: “Multitasking” Behaviors Are Stifling Call Center Agents

Multitasking has been under scientific scrutiny since the 1960’s. Diverse and web-centric channels for work and play have questioned the brain’s ability to do more than one thing at a […] Continue Reading

Happy Valentine’s Day!

Honoring Valentine’s Day is our chance to say how much we ❤ and appreciate our clients, colleagues and friends. We are not alone. With people in the U.S. spending some […] Continue Reading

Build a Memory Palace to Deliver Your Next Presentation

I once heard a statistic that humans fear public speaking above death. In his standup routine, Jerry Seinfeld once said, “This means to the average person, if you go to a […] Continue Reading

Agents Are Saying What? A Guide to Secret Shop Your Call Center

Anyone in the business knows that call center management is a demanding (if not a thankless) profession. Irregular call patterns could require immediate staffing changes, one-off questions can stifle a manager’s […] Continue Reading

14 Year Flashback + 14 Lessons Learned

Today, 14 years ago, SBR opened our doors seeking to optimize performance and revenue for our clients in the complex product arena. Last week we celebrated with Team SBR. This [...] Continue Reading

Takeaways from Sales 2.0 San Francisco

It doesn’t take much to get Team SBR to the West Coast. This time we met up with sales industry trailblazers at the Sales 2.0 Conference in San Francisco to [...] Continue Reading

PACE Conference 2015

Todd Muscatello, Sharon Roberts and Lisa Fiondella at PACE conference in Atlanta. SBR never turns down a chance to talk about one of our favorite topics: the intersection of sales and [...] Continue Reading

Embrace Rejection!

Ask any salesperson and one of their biggest fears is being rejected. In fact, cast a wider net and many people fear rejection in other areas: Asking a girl on a [...] Continue Reading