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Category: Marketing Communication

Put Brain Science To Work & Make Your Next Presentation Your Best Presentation.

Focused attention is today’s greatest commodity and brain science teaches us a brilliant way to harness it. When you observe people watching a presentation, do you notice how some periodically […] Continue Reading

How to Ensure Your Next Project Will Be a Resounding Success: the Career of SBR’s Principal and What She Learned Along the Way

In conversation with Sharon Roberts, it is easy to be captivated by her story. The trajectory of her professional life and the impact made by each stop on her journey […] Continue Reading

Is it Time to Blow Up Your Sales Plans? Leveraging an 11th Hour Course Correction.

If you run a sales operation, you know and love the challenge of devising plans to achieve a business goal in the midst of numerous competing factors. While some people […] Continue Reading

What Chocolate and Prune Juice Can Teach Us About Shopping for Health Insurance.

In a 2004 study, researchers assigned participants to consume a snack – either chocolate or prune juice. Half of the participants consumed the snack immediately, while the others had to […] Continue Reading

HBO’s Silicon Valley Gives an Invaluable Reminder: Get Outside the Company Bubble and Talk to Real People.

All summer we’ve been geeking out on the latest season of HBO’s Silicon Valley. This week’s episode highlights a challenge companies face when looking to simplify their products, sales, and […] Continue Reading

Write Your Marketing Communications for Kids (Not Grownups)

Anyone who has spent time around kids knows that the incessant “Why” query is applied to just about everything. But asking “Why” isn’t just a way to annoy adults. It’s […] Continue Reading

5 Ways to Boost Your Call Center Communications Right Now

If you’ve been in the call center business for more than two minutes you know that the word “scripting” is about as detested as background noise. For the most part […] Continue Reading

Grapes Are Smarter Than You Think

As a company constantly on the move, SBR relishes every opportunity to visit San Francisco – and what trip to the Bay Area would be complete without wine tasting in […] Continue Reading

Takeaways from Sales 2.0 San Francisco

It doesn’t take much to get Team SBR to the West Coast. This time we met up with sales industry trailblazers at the Sales 2.0 Conference in San Francisco to [...] Continue Reading

A Plane, a PowerPoint & an Ugly Baby

You know the excitement at having an entire row on a plane all to yourself? On a recent flight, we were just about to settle into our three-row transporter when [...] Continue Reading